Witz AI Coaching Tool — Powered by FUEL
The Greg Witz AI Coaching Tool — Powered by FUEL
On-demand leadership coaching built for real moments.
Leadership doesn’t wait for the next seminar, module, or scheduled session. It happens in real time—when tensions rise, emotions flare, performance matters, or difficult conversations demand clarity and courage.
With the Greg Witz AI Coach — built on the FUEL platform — you get my coaching, my frameworks, and my style, ready to serve exactly when you need it most.
🔧 What Is This AI Coach?
FUEL is one of the leading performance-training platforms in the world. They combine real coaching with AI-driven tools to make high-level leadership development accessible whenever you or your team need it. myfuel.io+2myfuel.io+2
By partnering with FUEL, we’ve created a digital twin of me — grounded in decades of live coaching, experience, and the core frameworks from the betterLEADER program — so you can:
Learn leadership concepts from scratch, even if you’ve never taken betterLEADER
Use the full set of ego-state, communication, EQ, and performance coaching tools that define our work
Get on-demand coaching, rehearsal, scripting, debriefing, and accountability any time
In short: it’s not a generic tool — it’s my coaching, on your schedule.
📈 What the AI Coach Does for You (and Your Leaders)
With the Greg Witz AI Coach, you and your team can:
Rehearse difficult conversations (feedback, conflict, accountability, etc.)
Script out what you’ll say — from tough feedback to developmental conversations
Build and customize your guidebooks for each situation
Learn or re-learn our frameworks — ego states, communication psychology, emotional intelligence (via the STOP Guide), performance coaching
Role-play real-life scenarios — you can ask the AI to play different "characters" (e.g. Critical Parent, Angry Child) so you’re prepared for defensiveness, resistance, or emotional reactions
Get a success-likelihood rating — the AI will assess how effective your approach will be, and give you feedback to improve before you enter the real conversation
Follow up and debrief afterwards — log back in, recap how things went, adjust your plan, and download the final communication/performance guidebook with notes, structure, and follow-up steps
Stay consistent, accountable, and emotionally intelligent — because it coaches not just what you do, but how you lead
Whether you’re new to leadership or a seasoned practitioner, the AI Coach helps move you from “knowing the tools” to using them effectively — every time.
🎯 Who It's For
New to betterLEADER or leadership frameworks
If you’ve never taken the program, the AI Coach becomes your virtual mentor:
It teaches you the foundational models — ego states, communication structure, EQ, and performance coaching
It walks you step-by-step through the learning process with active practice and real-time feedback
BetterLEADER alumni or experienced leaders
If you’ve done the work, this tool deepens and sustains it.
It helps you refine your approach based on real-life challenges
It adapts the frameworks to your company culture and leadership style
It lets you rehearse, plan, execute, and follow up — without waiting for the “next session.”
In essence, whether you’re learning or leading, you get a coach that scales, adapts, and grows with you.
🧠 This Is Leadership — When It Actually Happens
No more hoping you’ll remember the frameworks when you need them.
No more reacting on instinct and emotion.
No more “wait till next coaching call.”
With the Greg Witz AI Coach powered by FUEL, you have a coach, a rehearsal partner, a strategist, an accountability partner, and an emotional-intelligence mentor — all in one place, available whenever you need it.
Because leadership doesn't happen when it's convenient.
It happens when it's necessary.
Get ready to lead better, live better, and build teams that thrive — with coaching that adapts to real life.
Frequently Asked Questions!
💬 Is this replacing real coaching with Greg?
No. The AI Coach doesn’t replace live coaching — it strengthens it. It supports you in the moments when coaching is needed urgently, between sessions, or on the spot. Think of it as:
Live coaching builds skill. The AI Coach helps you apply it in real time.
🧠 How “realistic” is the AI Coach?
The AI Coach uses Greg’s language, approach, frameworks, and style. It has been trained on decades of live coaching sessions and all core betterLEADER tools. You’re not getting generic advice — you’re getting coaching that reflects the exact way Greg would push, challenge, and support you.
📚 Do I need to have taken the betterLEADER program to use it?
No. If you’re new, the AI Coach teaches you from scratch:
Ego states
Communication frameworks
Emotional intelligence (STOP Guide)
Performance Coaching Model
You can learn the full system inside the AI platform.
🎓 What if I’ve already completed betterLEADER?
Then it becomes your ongoing coaching partner. You can rehearse, refine, script, roleplay, and debrief real situations. It customizes the frameworks to your conversations and goals, and even fills out your guidebooks so you stay consistent and accountable.
📄 Will the AI actually build the communication or performance guidebooks for me?
Yes. It will:
Ask you for the details
Apply the correct framework
Fill out the guidebook accurately
Spot emotional/leadership gaps
Let you download and use it in your meeting
Debrief afterward and update it
🎭 Can the AI act like difficult or emotional people in rehearsals?
Yes. You can tell it to roleplay specific characters, such as:
Critical Parent
Angry Child
Withdrawn Child
Passive team member
Resistant or defensive employee
It will challenge you just like real people do.
🔎 What does the “success rating” mean?
Before you enter the real conversation, the AI evaluates your plan using:
emotional intelligence cues
clarity of message
alignment to the framework
likely reaction of the other person
It then gives you a rating and suggestions to improve your chances.
⏱ How do the credits work?
Your subscription includes 1,000 credits, which equals roughly 16 hours of coaching time. You only use credits while actively interacting with the Coach — the same way real coaching works.
When credits run low, you can upgrade for more time or unlock access to the full FUEL library.
🔐 How secure is the platform and our conversations?
The Coach is powered by FUEL, a professional, enterprise-grade platform used by global organizations. Conversations are private and securely handled inside the platform. No messages or scenarios are shared with other users or used publicly.
📈 Is this useful for entire teams, not just individuals?
Absolutely. Leaders develop faster when:
They can rehearse before difficult discussions
they get feedback on their real conversations
they are held accountable over time
The AI Coach acts like an internal coaching system — training at the same level across your entire organization.
🔁 Can I debrief after my conversations?
Yes, and you should. The AI Coach will:
analyze what happened
show what worked and what didn’t
adjust your guidebook
help you plan the follow-up
keep you consistent and emotionally intelligent
This makes leadership growth ongoing, not one-off.
❓What if I run out of credits?
You can simply upgrade your subscription and continue using the Coach. You’ll also have the option to unlock the full FUEL coaching library with additional tools and programs.
Elevate your leadership abilities and interactions at every level of your organization.
Are you ready to be better?
💼 What You Get (and How Much)
Investment: $695.00
This includes:
1-year subscription to the Greg Witz AI Coach via FUEL
1,000 coaching credits — that’s roughly 16 hours of on-demand coaching time
Full access to all core frameworks: communication, EQ, ego states, performance coaching, and more
Ability to build, download, and reuse custom guidebooks per situation
Role-play, rehearsal, scripting, debriefing, follow-up, coaching feedback and success-likelihood assessments
*If you need more than the included credits, you’ll have the option to upgrade and unlock access to the full FUEL library and additional coaching hours.
“By simply opening myself up to new ways of thinking, I began to see others and myself in a much clearer light. The tools I am now equipped with continue to help me navigate my way through critical situations, and have given me increased confidence in my abilities as a senior administrator. Many of my relationships (both at home and work) have also greatly improved since taking this course.”
See if we’re the right fit for you.
Want to learn more about the betterLEADER program before you commit? Watch this 30 minute mini-masterclass to get a feel for the program before you register. No fees. No commitment. Just learning.
