About
Greg Witz
Executive Behavioral Precision Advisor. Executive Coach. The one who gets called when a leader's behavior becomes the organization's biggest liability.
When an executive's behavior becomes a performance liability, Greg Witz gets called. This is not leadership development. This is executive behavioral correction. Trusted by C-suite executives, Fortune 500 leadership teams, and advisors to the White House for over three decades.
Organizations don't lose performance because of strategy. They lose it because a senior leader is emotionally reactive, authority has turned into volatility, accountability looks like intimidation, and political tension is poisoning every decision in the room. Left unchecked, these patterns bleed into everything: top talent leaves quietly, executive teams fracture, culture erodes beneath surface-level results, and succession pipelines become fragile. Greg intervenes before those costs compound.
The Story
Why “Making Humans Better Humans”
After three decades working with everyone from Fortune 500 C-suites to White House staff, Greg noticed something: the leaders who created the most impact weren't the ones with the best strategy decks. They were the ones who could sit across from another human being and have an honest conversation.
That realization became the foundation of everything Witz Education does. Every program, every coaching engagement, every assessment is built on one belief: when you improve how humans communicate and lead, you improve everything downstream — teams, cultures, organizations, families.
Greg doesn't believe in motivational speaking. He believes in behavioral change. He doesn't believe in “leadership hacks.” He believes in showing up every day and doing the work. That's why the mission isn't about being a “great leader” — it's about being a better human. Period.
Greg on Stage
Speaking Reel
What Makes Greg Different
Advisor First. Coach Second.
As an Executive Behavioral Precision Advisor, Greg works at the systemic level: executive alignment under pressure, culture repair at the leadership tier, behavioral risk assessment, and political containment within senior teams. As a coach, he goes deeper — emotional regulation, ego state awareness, and authority without relational damage.
Not Typical Coaching.
Greg doesn't ask executives what their goals are and hold their hand through a quarterly check-in. He works with CEOs, founders, and senior leaders who are already high-performing but whose behavior has become a liability. The work is direct, confrontational when it needs to be, and built to shift behavior permanently.
What Changes.
Leaders who work with Greg stop managing around their blind spots and start operating with behavioral precision. The reactive patterns that cost organizations their best people, their culture, and their credibility get replaced with something that holds under pressure.
He Doesn't Teach Leaders to Be Nicer.
He teaches them to be precise. That's the difference between leadership development and executive behavioral correction.
What Greg Does
The Full Picture
Keynotes & Speaking
Executive Behavioral Risk. Ego vs. Authority. Why Leaders Derail Under Pressure. Transactional Analysis in the C-Suite. Culture Repair at the Top. The Cost of Unchecked Leadership.
Executive Coaching
1-on-1 coaching for senior leaders who want to be challenged, not coddled. Direct, candid, and built on trust.
Training Programs
betterLEADER and betterCOMMUNICATION programs for teams and organizations. Live, virtual, and on-demand.
betterHUMAN Podcast
Featuring founders, athletes, and executives on leadership, behavioral performance, and what it actually takes to operate at the top. Available on YouTube, Apple Podcasts, and Spotify.
Organizations That Trust Greg
Our History
Founded by Paul Witz in 1984
Witz Education was founded by Paul Witz in 1984 with a simple but powerful belief: organizations succeed or fail based on how their people communicate and lead. For over four decades, that founding principle has guided everything the company does — from its flagship programs to its executive coaching engagements.
Today, under the leadership of Greg Witz, the company continues to evolve while staying true to its roots. The programs, assessments, and coaching methodologies that Witz Education is known for are built on the same behavioural psychology foundation that Paul established — adapted for the modern workforce and the challenges leaders face today.
Our Approach
What Makes Our Programs Different
Programs Based on Behavioural Psychology
Our programs are built on adapted concepts from behavioural psychology, designed for the modern workforce. We don't teach theory in a vacuum — we apply proven psychological principles to the real challenges leaders face every day in their organizations.
Experiential (L.E.A.R.N.) Methodology
Learn. Execute. Absorb. Retain. Naturalize. Our proprietary L.E.A.R.N. methodology uses the MRPI Assessment to create a safe environment for self-discovery. Participants don't just hear concepts — they experience them, internalize them, and make them second nature.
Incredible Facilitators With Business Experience
Our facilitators bring formal and field practicums in assessment, evaluation, learning styles, and facilitation. They're not academics lecturing from textbooks — they're seasoned professionals who have led teams, managed crises, and built businesses.
What Leaders Say
Results That Speak
“Greg and the team of coaches at Witz Education have played an integral role helping me to prepare our management and executive team to be stronger when performing their own responsibilities and also when leading and assisting others.”
“Greg and his team have hands on relevant and world class business and leadership experience. They do not simply teach relationship building and leadership concepts; rather, they shed light in a non-threatening, inspiring and safe learning environment.”
“By simply opening myself up to new ways of thinking, I began to see others and myself in a much clearer light. The tools I've learned continue to help me navigate critical situations.”
“The betterLEADER program challenged me to rethink everything I thought I knew about leading people. Greg's approach is direct, honest, and genuinely transformative. I left a fundamentally different leader.”
Start a Conversation
Whether it's a keynote, a coaching engagement, or a training program for your team — the first step is a conversation. No pitch. No pressure. Just two humans talking about what better looks like.