Coaching with Greg Witz

Coaching That Makes
Humans Better

Executive Coaching for elite leaders. On-demand AI coaching powered by Greg's FUEL methodology. The MRPI Assessment that reveals your true communication style.

Greg Witz coaching an executive one-on-one

EXECUTIVE BEHAVIORAL PRECISION

This Is Not Leadership Development. This Is Executive Behavioral Correction.

When an executive’s behavior becomes a performance liability, Greg gets called. He works with CEOs, founders, and senior leaders who are already high-performing but whose behavior has become a liability. The work is direct, confrontational when it needs to be, and built to shift behavior permanently.

As an Executive Behavioral Precision Advisor, Greg works at the systemic level: executive alignment under pressure, culture repair at the leadership tier, behavioral risk assessment, and political containment within senior teams. As an Executive Coach, he goes one level deeper: emotional regulation under scrutiny, ego state awareness in decision-making, structured Adult-to-Adult communication, and authority without relational damage.

What’s Included

  • 10 one-on-one coaching sessions
  • Full MRPI Assessment & debrief
  • Just In Time Coaching
  • Access to insider programs like betterEXECUTIVE, betterSALES, and betterSERVICE

Work Through Situations Like

  • Executive behavioral risk assessment and containment
  • Culture repair at the leadership tier
  • Emotional regulation under scrutiny and pressure
  • Adult-to-Adult communication when authority has become volatile
  • Political containment within senior teams
  • Ego state awareness in high-stakes decision-making
  • Transitioning from reactive management to behavioral precision
Get in Touch

Custom engagement. Typically 5 to 8 months.

On-Demand Leadership Coaching

AI Coach (FUEL)

On-demand leadership coaching built for real moments. Leadership doesn't wait for scheduled sessions — it happens in real time when tensions rise, emotions flare, performance matters, or difficult conversations demand clarity and courage.

1-Year Subscription

AI Coach (FUEL)

On-demand coaching, anytime you need it

  • 1,000 coaching credits (approximately 16 hours)
  • Full access to all core frameworks
  • Role-play, rehearsal, scripting, debriefing, follow-up
  • Custom guidebooks
  • For individuals and entire teams
$695 / year
Add to Cart

Frequently Asked Questions

Is this replacing real coaching?
No — it strengthens it. The AI Coach is designed to complement live coaching, not replace it. It fills the gaps between sessions with on-demand support.
How realistic is the AI Coach?
You're getting coaching that reflects Greg's exact approach. The AI has been trained on his FUEL methodology and coaching style developed over 30 years.
Do I need betterLEADER first?
No — the AI Coach teaches from scratch. While betterLEADER is a great foundation, the AI Coach is fully self-contained and will guide you through the frameworks as needed.
Can the AI roleplay difficult people?
Yes, including Critical Parent, Angry Child, and other communication archetypes. You can rehearse difficult conversations and prepare for challenging interactions in a safe environment.
How do credits work?
1,000 credits are included with your annual subscription, which equals approximately 16 hours of coaching. Credits are consumed based on the length and complexity of each coaching interaction.
Is this for entire teams?
Yes. The AI Coach can be deployed for entire teams. Contact us for team pricing and volume subscriptions.

Know Yourself First

MRPI Assessment

Based on Dr. Eric Berne's theory of transactional analysis, the proprietary Multi-Rater Personality Inventory Assessment reveals how personality dictates communication, management and leadership styles.

  • Full MRPI Assessment + one-on-one debrief
  • Available in English, French, and German
  • Communication & personality profile
  • Leadership style mapping
  • Blind spot identification
  • Detailed report with actionable insights

Certified MRPI Partners

  • Germany: Karin Straub
  • Australia & New Zealand: Umana Group
  • Egypt: Transcend Egypt
Greg Witz delivering a one-on-one MRPI assessment debrief

Start Here

Two Ways to Get Started

Greg or his team will be in touch within 24 hours.

Book a Discovery Call

Schedule a 30-minute call with our team to discuss your goals and find the right program.

Free. No obligation. 30 minutes.

Send Us a Message

Prefer email? Send us a message and we'll respond within 24 hours.

Get In Touch

Email:

Phone:

Toll Free:

Offices

Canada: 60 Scarsdale Road, Suite 117, Toronto, ON M3B 2R7

USA: 600 East Granger Road, Suite 200, Cleveland, Ohio 44131

MAKING HUMANS BETTER HUMANS
Toronto, ON & Cleveland, OH

Programs

Company

Connect

Email:

Phone:

Toll Free:

Canada: 60 Scarsdale Road - Suite 117, Toronto, Ontario M3B 2R7

United States: 600 East Granger Road, Suite 200, Cleveland, Ohio 44131

© 2026 Witz Education Inc. All rights reserved.